With the investment of pan-European private equity fund Capital D, the acquisition was possible. VONQ, European market leader in data driven recruitment marketing, is now able to offer full-service SaaS solutions in the online recruitment market by combining them with IGB, specialist in programmatic advertising and multi posting. VONQ already has previous support from Randstad Innovation Fund and is serving nearly 1,000 business customers, including Deloitte, Shell and Microsoft.
“We are very happy to join forces with IGB.”, comments Tycho van Paassen, Co-founder of VONQ. “Having a highly innovative technology partner like IGB becoming part of the VONQ family and technology stack unlocks a whole new dimension of broadening our services. In combination with our Job Marketing Platform, we get one step closer to becoming the one gateway to satisfy all recruitment needs on a global scale.”
2020 has certainly disrupted the HR marketing industry. The uncertainty in the trading environment has driven a push towards automation and insourcing, a rotation in the industries and functions where hiring growth is occurring, and a delay in hiring that will lead to a rush once the uncertainty lifts. VONQ, combined with IGB, will be ideally positioned in this environment with the right product mix to accommodate the needs of both corporate and staffing customers. IGB will profit from the addition of media purchasing to their business model while VONQ’s Job Marketing Platform will be strengthened by IGB’s programmatic technology. The combination also allows for greater expansion internationally.
IGB was founded in 2007. Based in Groningen, IGB is now an international player within the field of automated job posting and programmatic job marketing. With data-driven, intelligent recruitment tools, IGB supports employment agencies, recruitment and selection agencies, as well as direct employers in posting vacancies across more than 1.000 channels. More than 10 million vacancies are posted per month via IGB.
“IGB is very pleased to become part of a successful international organisation like VONQ.”, says Peter Nieuwpoort, Managing Director of IGB. “The partnership with VONQ will allow IGB to grow internationally under the umbrella of an organisation having experience in entering new markets and offering a very complimentary service solution. A lot of synergies can be achieved by joining forces with VONQ.”
About capital D
capital D is a next‐generation private equity fund manager focussed on disruptive mid‐market businesses across Europe. capital D invests at the intersection of macro, technological and behavioural trends, in businesses which will be the winners of the disruption economy. capital D adds purpose and agility to traditional investment lenses and believes companies with those characteristics are better equipped to succeed. capital D understands “what’s next” through an ecosystem comprising experts in digital, innovation and sustainability which creates unique investment opportunities.