The recruitment technology landscape is changing, and AI is fast becoming a must-have in every recruiter’s toolbox. In the recent past, AI has shown that it can do a lot more; its capabilities have been challenged, and a lot of upgrades and advancements have come through since then. Let’s take a look at the 5 biggest AI trends that are transforming the recruitment landscape.
1. Programmatic Job Advertising
Programmatic job advertising uses AI to purchase, publish, and optimize job ads. Without human interference, these job ads appear all over the internet. The predictive recruitment algorithms analyze the market data and the employer’s history of ad tracking to figure out how the ad will perform. It then takes an informed scheduling and placement decisions for job ads. In short, programmatic job advertising places the right job ad, at the right time, on the right platform, to reach the right candidates.
2. Recruitment Marketing Software
The recruitment strategy has slowly drifted from advertising to marketing. The recruitment marketing software focuses on the two most elements of a recruitment strategy – create an enticing job ad content and build employer brand.
In today’s recruitment landscape, soft-selling works better in enticing passive candidates. The recruitment marketing software converts typical hard-sell job ad content into something more interesting, engaging, and enticing.
3. Interview Chatbots
Chatbots have been in the recruitment landscape for a few years now, but its use was limited to providing landing page call to action and prompting candidates to apply for a job. But today, Chatbots are into pre-screening candidates and scheduling interviews.
These chatbots engage in a human-sounding text conversation with applicants to collect their responses, pictures, videos, and documents. These chatbots are empathetic, intuitive, and assumptive, and they can converse by chat, email, or text.
4. Talent Rediscovery Software
Talent rediscovery software uses your ATS resume database to screen candidates who had earlier applied for a role at your company. It then checks whether these candidates are a match to your current open requirements.
Once the match is found, the technology contacts those candidates via social media or email. It also scouts their social media profiles to look for new employment history and then adds it to the candidate profile.
5. Job Aggregators
The ever-evolving job aggregators are one of the AI recruitment technologies that use bots and spiders to crawl various career sites, social channels, job boards, etc. to advertise your job posting. However, to take advantage of job aggregators, you need to have a separate URL for each job listing.
When candidates open these job listings, they are directed to the original location of the listing for the candidate to proceed with the job application. Job aggregators are great places to check your competitor’s listings and compare the wages, benefits, and job description content.
The future of AI in recruiting
AI is becoming an integral part of many aspects of recruiting and talent acquisition. Today, human and artificial intelligence are aligned to work together to achieve progress, which is likely to change the recruitment landscape altogether, for the better.
About the author
Kelly Barcelos is a progressive digital marketing manager for Jobsoid – Applicant Tracking System. She is responsible for leading the content and social media teams at work. Her expertise and experience in the field of HR enables her to create value-driven content for her readers – both on Jobsoid’s blog and other guest blogs where she publishes content regularly.
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