Now that Google Bard has officially launched in Europe, it is now a two-headed race in the world of Artificial Intelligence (AI). In this article, we will delve into the key distinctions between Google Bard and OpenAI’s ChatGPT and examine their implications for recruitment.
The AI revolution led by ChatGPT and Google Bard
In recent times, the incorporation of artificial intelligence (AI) has grown gradually across a number of different industries, including, of course, the recruitment sector. As companies strive to streamline and optimise their hiring procedures, AI-powered tools have emerged as valuable assets for candidate evaluation and selection. Among the leading contenders in this field are Google Bard and OpenAI’s ChatGPT. While both solutions offer robust AI capabilities, they exhibit significant differences that significantly influence their impact on the recruitment process.
Google Bard was officially released in February 2023 to limited and select users only in the US and UK. The service was then opened to the EU in mid-July.
Currently, ChatGPT has over 100 million users. In just 5 days, ChatGPT surpassed 1 million users. With regards to visitors on the website, it has grown steadily to approximately 1.6 billion users per month worldwide in the summer of 2023. Google Bard was officially released in February 2023 to limited and select users only in the US and UK. The service was then opened to the EU in mid-July. The total number of users is still unknown, but Google expects numbers to surpass 1 billion users by 2025.
From the outside looking in, the two may simply be machines that generate content for users, based on algorithms and machine learning. And so much is true, both are conversational AI chatbots that provide responses to questions and/or prompts from users. First, let’s delve into two major differences between the two services.
Difference #1: The cut-off point
Before we delve into any specifics for recruitment, there’s a broader difference that distinguishes Google Bard and OpenAI’s ChatGPT. Ask ChatGPT who won the 2022 World Cup or the name of the current prime-minister of the United Kingdom — and you won’t get an answer. After all, OpenAI has trained its successful tool up until September 2021. Therefore, it won’t be able to answer any questions about recent topics. Google Bard, on the other hand, relies on data from Google Search and other publicly available sources, giving it a vast amount of present-day information.
Difference #2: ChatGPT and Bard aren’t from the same university
To speak in recruitment terms; ChatGPT and Google Bard don’t come from the same university. They may be rivals, but their degrees are completely different. While ChatGPT uses the acclaimed GPT-3 language model, Google Bard uses LaMDA, short for Language Model for Dialogue Applications. The big difference is that any GPT is trained on a lot of data, using unsupervised pre-training and subsequent fine-tuning. LaMDA wasn’t trained on text, but on dialogue.
While ChatGPT uses the acclaimed GPT-3 language model, Google Bard uses LaMDA, short for Language Model for Dialogue Applications.
GPTs are trained on tons of data using unsupervised pre-training and fine-tuning. LaMDA, on the other hand, was trained on dialogue, not text. “LaMDA can engage in a free-flowing way about a seemingly endless number of topics, an ability we think could unlock more natural ways of interacting with technology and entirely new categories of helpful applications”, say Eli Collins, VP of Product Management and Zoubin Ghahram, Vice President of Google DeepMind in a thorough explanation.
ChatGPT vs. Bard for recruitment: job vacancy texts
But let’s delve into the capabilities for recruitment. We’ve covered the rise of ChatGPT extensively when it first launched, but since then OpenAI has improved and tweaked its capabilities. So to give it a fair shot, we’ll give both Bard and ChatGPT the same prompts. Who’s better for recruitment and recruitment content reasons? You decide.
Prompt: Write a vacancy text for the job of marketeer at Recruitment Tech. Recruitment Tech Network is a multimedia platform about recruitment technology founded by Martijn Hemminga. The platform brings together recruiters and suppliers of recruitment software with our websites, social media, video, podcasts and events at home and abroad. You do not need knowledge of (recruitment) software, you will learn that quickly enough with us. We also have a subsidiary that provides webinars, live streams and podcasts for clients under the name WBNRS.
Google Bard: Recruitment Tech Marketeer
About Recruitment Tech
Recruitment Tech Network is a multimedia platform about recruitment technology. We bring together recruiters and suppliers of recruitment software with our websites, social media, video, podcasts and events at home and abroad. We are a fast-growing company with a team of passionate professionals.
About the role
We are looking for a marketeer to join our team and help us grow our business. You will be responsible for developing and executing marketing campaigns, managing our social media channels, and creating content that engages our audience. You will also work closely with our sales team to generate leads and close deals.
What you will do
- Develop and execute marketing campaigns
- Manage our social media channels
- Create content that engages our audience
- Work closely with our sales team to generate leads and close deals
What you will need
- A strong understanding of marketing principles
- Experience with social media marketing
- Excellent written and verbal communication skills
- A creative and innovative mindset
And what we offer
- A competitive salary
- A generous benefits package
- The opportunity to work with a talented team of professionals
- The chance to make a real impact on the recruitment technology industry
If you are interested in this role, please send your CV and a cover letter to [email protected]
We look forward to hearing from you!
- You do not need knowledge of (recruitment) software, you will learn that quickly enough with us.
- We also have a subsidiary that provides webinars, live streams and podcasts for clients under the name WBNRS.
Why you should work at Recruitment Tech
- We are a fast-growing company with a team of passionate professionals.
- We offer a competitive salary and a generous benefits package.
- We have a strong culture of collaboration and innovation.
- We are committed to making a positive impact on the recruitment technology industry.
ChatGPT: Vacancy: Marketeer at Recruitment Tech
Are you passionate about the intersection of recruitment and technology? Do you have a flair for marketing and a desire to make a real impact in the industry? Look no further! Recruitment Tech Network is seeking a talented and enthusiastic Marketeer to join our dynamic team.
Recruitment Tech Network is a leading multimedia platform dedicated to all things recruitment technology. Founded by Martijn Hemminga, our platform serves as a hub for recruiters and suppliers of recruitment software. Through our websites, social media channels, videos, podcasts, and events, we connect professionals in the field, providing valuable insights, networking opportunities, and the latest industry trends. In addition, our subsidiary, WBNRS, offers webinars, live streams, and podcasts to our esteemed clients.
As a Marketeer at Recruitment Tech, you will play a crucial role in driving our marketing efforts and expanding our reach within the recruitment technology industry. Your responsibilities will include:
- Developing and implementing creative marketing strategies to enhance brand awareness and increase audience engagement across various platforms.
- Collaborating with internal teams to create compelling content, including articles, videos, social media posts, and podcasts, that resonate with our target audience.
- Managing and optimizing our websites and social media channels to ensure a consistent and engaging user experience.
- Monitoring and analyzing marketing performance metrics, providing actionable insights to optimize campaign effectiveness and drive continuous improvement.
- Supporting the planning and execution of events, both online and offline, to connect industry professionals and promote our platform.
- Building and maintaining relationships with key stakeholders, including recruiters, software suppliers, and industry influencers, to foster partnerships and drive collaborative opportunities.
To thrive in this role, you should possess the following qualifications:
- A strong passion for recruitment technology and a keen interest in staying up-to-date with industry trends and developments.
- Proven experience in marketing, preferably in the technology or media industry.
- Excellent communication skills, both written and verbal, with the ability to tailor messages to different audiences.
- Proficiency in digital marketing tools and platforms, including social media management, content management systems, and analytics tools.
- Creativity and a proactive mindset, with the ability to think outside the box and bring fresh ideas to the table.
- Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- A collaborative and team-oriented approach, coupled with the ability to build and maintain professional relationships.
Please note that prior knowledge of recruitment software is not required, as we will provide comprehensive training on the subject.
Join our passionate team and become a part of the vibrant world of recruitment technology!
How to Apply:
If you are excited about this opportunity and believe you have the skills and drive to excel in this role, we would love to hear from you. Please submit your resume, along with a cover letter outlining your interest and relevant experience, to [email protected]
We appreciate all applications, but only shortlisted candidates will be contacted.
Recruitment Tech Network is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
First thoughts: Bard is to-the-point, ChatGPT more
Google Bard’s text is visibly shorter — and far more concise and straightforward, providing essential information in a shorter format. It follows a traditional structure with bullet points for requirements and benefits. On the other hand, ChatGPT’s appears to be more detailed, offering a comprehensive overview of the company, responsibilities, and qualifications. It presents information in a narrative format.
Findings: Bard sticks to the briefing; ChatGPT still adds new information
We previously wrote extensively about ChatGPT’s tendency to hallucinate. That very same trend was observed by OpenAI itself when it released its first conclusive findings on GPT-3 at the end of 2021. “GPT-3 are useful for many different tasks, but tend to ‘hallucinate’ information when performing tasks that require obscure real-world knowledge.”
Even when tasked with a fairly lengthy prompt, ChatGPT still, for some reason, adds new information — not necessarily based on the prompt, but quite likely based on GPT’s format for any marketing job. If you would want to work as marketeer at Recruitment Tech, your job wouldn’t necessarily include the collaboration with ‘internal teams to create compelling content, including articles, videos, social media posts, and podcasts, that resonate with our target audience’.
The biggest difference, therefore, is that Bard is more likely to stick to the briefing, while ChatGPT will add information as it sees fit.
Whereas ChatGPT adds several bullet points for requirements and responsibilities — Bard noticeably doesn’t. The biggest difference, therefore, is that Bard is more likely to stick to the briefing, while ChatGPT will add information as it sees fit. Bard’s additions wherein it aims to describe both the job as well as the work environment, meanwhile, are pretty generic. ‘A challenging and rewarding role in a fast-paced environment’, is as non-specific as it gets.
ChatGPT vs. Bard: social media outreach posts
But it wouldn’t be fair to stick to just one element of recruitment-related content. Another one discussed extensively in the fourth episode of AI in Recruitment: social media outreach posts for potential candidates.
Prompt: Write social media posts catered towards marketeers, to engage them to apply for the position of marketeer at Recruitment Tech.
ChatGPT: Social Media Posts for Marketeers
📣 Calling all passionate marketeers! 🚀
Recruitment Tech is seeking a talented Marketeer to join our dynamic team. If you have a flair for marketing and a passion for the intersection of recruitment and technology, this role is for you! 🎯
🔍 Responsibilities include developing creative marketing strategies, collaborating on compelling content, and optimizing our online presence. 📈
✨ Join our vibrant world of recruitment technology and make a real impact! Don’t miss out on this exciting opportunity. Apply now! ✍️
#Marketeer #RecruitmentTech #MarketingJob #JoinOurTeam
📢 Attention marketeers! 🚀
Recruitment Tech is hiring a talented Marketeer to join our passionate team. 🎉
🔍 Responsibilities: Develop creative marketing strategies, collaborate on compelling content, and optimize our online presence.
💼 If you’re passionate about recruitment technology and ready to make a real impact, we want to hear from you! ✨ Apply today and be part of our innovative journey! 💪
#MarketingJobs #RecruitmentTech #JoinOurTeam #PassionForTech
🌟 Calling all marketeers! 🌟
Are you ready to take your marketing career to the next level? Recruitment Tech is looking for a talented Marketeer to join our team and help shape the future of recruitment technology! 🚀
💼 As a Marketeer, you’ll develop creative strategies, collaborate on compelling content, and optimize our online presence. 📲
✅ If you’re passionate about the intersection of recruitment and technology, this is your chance to make a real impact! Apply now and become part of our exciting journey! 💥
#MarketeerJob #RecruitmentTech #PassionForMarketing #JoinUs
Note: These social media posts can be adjusted to fit the character limits and specific requirements of the platform you are using.
Sure, here are some social media posts catered towards marketeers to engage them to apply for the position of marketeer at Recruitment Tech:
- Image post: A picture of a group of people working together on a laptop, with the caption: “Are you a marketeer who loves working with a team? We’re looking for a new marketeer to join our team at Recruitment Tech! Apply today and help us change the way people find jobs.”
- Video post: A short video of a marketeer giving a presentation, with the caption: “Do you love sharing your knowledge with others? We’re looking for a marketeer who is passionate about teaching others about digital marketing. Apply today and help us train the next generation of marketeers!”
- Quote post: A quote about marketing, with the caption: “‘Marketing is not the art of selling things, but the art of creating relationships.’ – Philip Kotler. Do you believe in the power of relationships? We do! Apply today and help us build relationships with our customers.”
- Quiz post: A quiz about marketing, with the caption: “How well do you know your marketing? Take our quiz and find out! The top scorer will win a free month of our marketing services.”
- Giveaway post: A giveaway of a marketing-related prize, with the caption: “We’re giving away a free copy of the latest marketing book! To enter, simply follow us on social media and share this post. Good luck!”
These are just a few ideas, but you can get creative and come up with your own social media posts that will appeal to marketeers. Be sure to use relevant hashtags and tag other marketeers in your posts to get the word out.
Here are some additional tips for writing attractive social media posts:
- Do your research. Before you write any posts, take some time to research your target audience. What are their interests? What kind of content do they like to see? Once you know your audience, you can tailor your posts to appeal to them.
- Speak their language. Use language that your target audience will understand. Avoid using jargon or technical terms that they may not be familiar with.
- Develop your voice. Your social media posts should have a consistent voice that reflects your brand. This will help your audience to connect with you and your company.
- Be positive. People are more likely to engage with content that is positive and upbeat. So, try to keep your posts positive and focused on the good things.
- Keep it short and simple. People have short attention spans, so make sure your posts are short and to the point.
- Use images and videos. Images and videos can be a great way to capture attention and engage your audience.
- Add a call to action. Tell your audience what you want them to do. Do you want them to follow you on social media? Visit your website? Sign up for your newsletter? Make sure your call to action is clear and concise.
By following these tips, you can write social media posts that will engage marketeers and encourage them to apply for the position of marketeer at Recruitment Tech.
Regenerating the prompt versus other concepts
In months prior, ChatGPT hasn’t always gotten it right with the first prompt. Regenerating responses, therefore, has been a common phenomenon among ChatGPT users. It has even become a key to identify lazy ChatGPT-written social media posts. Another key difference between Google Bard and ChatGPT is Bard’s option to automatically switch between different concepts.
Findings: ChatGPT is emoji-heavy; Bard offers advice but is very generic
Whereas a vacancy text, with clear information about the company, is a much clearer prompt — this prompt was purposefully left open for interpretation. The results? ChatGPT gives you clear, ready-to-go, emoji-filled social media posts for LinkedIn, Twitter and Instagram. Bard, meanwhile, opts for a completely different route. We tried to give the same prompt a few different times, and each time it opts to go for much broader information in what makes a good social media posts.
‘Are you a marketeer who loves working with a team? We’re looking for a new marketeer to join our team’, is hardly going to convince any marketeer to do anything other than swiping left as quick as possible.
Mind you, the text ideas for posts are anything but Shakespearean. ‘Are you a marketeer who loves working with a team? We’re looking for a new marketeer to join our team’, is hardly going to convince any marketeer to do anything other than swiping left as quick as possible. Above all, however, it’s interesting to see the two vary so much in their interpretation of the prompt.
Listen to the podcast: AI in Recruitment
Whether you’re a recruiter, HR professional, or simply interested in the future of recruitment technology, ‘AI in recruitment’ is the podcast series for you. Listen to the fourth episode, all about content in recruitment, via Apple Podcasts, Spotify or any other podcast platform.