Scottish recruitment marketing automation software Candidate.ID acquired by ICIMS

The the US talent cloud company iCIMS announced the 29th of March the acquisition of the Scottish recruitment marketing automation software vendor Candidate.ID. Candidate.ID, founded in 2016 by Adam Gordon and Scot McRae, enables talent acquisition teams to hyper-target best fit, most engaged candidates with unique lead scoring and automated marketing campaigns. In recent years iCIMS has made several acquisitions to strengthen its position in the recruitment market. These include EASYRECRUE (video recruitment), Opening.io (talent recommendations), Altru Lab (video recruitment) and TextRecruit (mobile messaging).

Candidate engagement

Candidate.ID automates repetitive candidate engagement tasks and allows talent professionals to personalise and manage multi-step candidate engagement workflows with customisable omni-channel campaigns where today’s candidates are living. Recruiters can see in real time which candidates are engaged, measure their intent and focus on those who are the most engaged and the best fit for the role.

Transformational power

“From my time leading Marketo, I know firsthand the transformational power of marketing automation,” said Steve Lucas, CEO, iCIMS. “We’re the first company to bring that power at scale to the world of recruiting with Candidate.ID.” With Candidate.ID, iCIMS customers will be able to know and qualify talent better with unique lead scoring, improve their efficiency by reengaging their existing database of candidates and deliver more at scale with automated, personalised recruitment marketing campaigns. By engaging the highest converting candidates at scale, talent acquisition teams can dramatically reduce their cost and time to fill key positions.

Shared vision

“When we started Candidate.ID five years ago, we were on a mission to solve real recruitment challenges with marketing automation software,” said Adam Gordon, CEO, Candidate.ID. “Our marketing workflows automatically adapt with every candidate click to deliver unique, personalised experiences, while generating data which enables recruiters to be more productive. With iCIMS, our shared vision will enable us to accelerate the adoption of marketing automation technology, for the benefit of recruiters, candidates and hiring managers around the world.”

Marketing automation and CRM

“Candidate.ID is one of the most exciting companies in talent acquisition – they’re leading the way in marketing automation and CRM,” said Madeline Laurano, founder, Aptitude Research. “To add this functionality to the iCIMS Talent Cloud is really powerful, and iCIMS is now equipped to lead the market through the next generation of recruitment marketing.”

Today’s talent teams are strapped and dealing with recruiter burnout, inability to hire at scale and undelivered technology promises – all while needing to hire more quality candidates, faster than ever before. In fact, new iCIMS data shows that job openings are up 44%, while job applications are flat, compared to January 2021. This means fewer candidates are available to fill more open positions. At the same time, candidates expect more from prospective employers, including personalised communications that leverage modern tools like video, social media and text messaging. iCIMS is addressing these tough market conditions and new challenges customers are facing with continued innovation and cutting edge, advanced solutions in the end-to-end iCIMS Talent Cloud.