It is estimated that more than 200 billion emails are sent every day, which equates to approximately 100 emails per day per user. This makes it increasingly challenging to cut through the noise and make sure your jobs come to the attention of your targeted candidates. That’s why Attrax recently added push notifications to the career system and are rolling this out to their live client sites in the coming weeks. “We are proud to say that we have delivered another first for careers sites.”
Why push notifications?
Whether it’s Facebook, Instagram, LinkedIn or an abandoned e-commerce cart, push notifications are a part of our day-to-day lives. They are also proven to be 3X more effective than email, given their real-time nature and better user visibility. This is vital for companies competing in a candidate-short market to get their jobs in front of top talent as soon as they go live.
How do push notifications work?
Web-based browser push notifications have similarities to our existing job alert and postal newsletter functionality. That is, we match newly added jobs to push-notification subscribers using data tags and options. When a new job is added to the sites of Attraxs customers, they will find the corresponding push-notification subscriber profiles in real time and send a web-based push notification to the subscriber’s device, whether it is their mobile or desktop.
Push messages will become a major organic driver of traffic to their sites. It will allow clients to reach candidates directly when they are online, whether they are on the career site or not. Users will also be able to contact the client’s site without having to exchange personal information such as email addresses. Push notifications will therefore increase retention and engagement and subsequently help to increase conversions.
The Wickes career site’s system has seen around 30 sign-ups per day, with over 200 notifications sent and 50 people clicking through. This is 15X the number of people who would sign up for a job alert via email.