PathMotion will be rebranded as Clinch Employee Connections. We spoke exclusively to David Rivel, co-founder of PathMotion and now Head of Clinch Europe, about the company’s strategy under the new name. “It’s all about engaging candidates in a very humanised way”, he said.
A ‘better together’ strategy
After being acquired by global HR SaaS provider PageUp, PathMotion looks to continue to integrate its operations with the PageUp team. As a result, the company will be rebranded as Clinch Employee Connections. The Clinch brand is perhaps best known as PageUp’s flagship recruitment marketing product. As a result of the new name, it will bring together PathMotion’s authentic employee-generated content platform with Clinch’s signature automated recruitment marketing and no-code career site technology. Together, PathMotion and Clinch will make each other stronger as part of the new Clinch Recruitment Marketing Suite.
“While PathMotion complements the Clinch Recruitment Marketing Suite, it is also an agnostic solution that can continue to be used on its own.”
“This ‘better together’ strategy was the driving force behind PageUp’s acquisition of PathMotion, as the two products complement each other to provide innovative, streamlined hiring solutions for today’s challenging recruitment market”, Clinch said in a press release. “While PathMotion complements the Clinch Recruitment Marketing Suite, it is also an agnostic solution that can continue to be used on its own.”
‘We’re all about clinching’
Recruitment Tech spoke exclusively to David Rivel, co-founder of PathMotion and now the Head of Clinch Europe. “Clinch sits at the top of the funnel”, he said. “It’s all about engaging candidates in a very humanised way, by letting employers create a careers website without any technical difficulties. And ensuring we can capture the candidate’s data while they come to your website. Because one of the big issues is that candidates come and leave.”
For any company actively recruiting on a careers website — or in any form of communication — it is important to be aware of skepticism on the candidate’s part, Rivel noted. “Candidates don’t always find the right information. And we know they’re also very skeptical about corporate information. So it’s actually all about using the employees of the company to answer the candidate’s questions. And giving them the right information they need, at the right time for them. Thus clinching them.”
“You could say that Clinch has really been designed for the candidate first. It’s all about inbound marketing and creating content for them rather than pushing generic content.”
“On top of that, for recruiters, it’s all about gaining time and efficiency. By using the Clinch machine, which has a lot of depth with the Employee Connections platform, they get provided all the right content. So it can dispatch the right content to the right people at the right time. Even if they’re not ready to apply yet. You could say that Clinch has really been designed for the candidate first. It’s all about inbound marketing and creating content for them rather than pushing generic content.”
‘The perfect time’
The rebranding comes at a time during which recruitment marketing is gaining traction in the HR tech industry. “Recruitment marketing software will be a key differentiator for companies looking to hire top talent in a fluctuating market”, Clinch said. “It plays a pivotal role in attracting and engaging top talent with an authentic, personalised, high-touch experience.”
“Recruitment marketing software will be a key differentiator for companies looking to hire top talent in a fluctuating market.”
Clinch can be used standalone, or within an applicant tracking system (ATS) or CRM of choice. Moreover, the company currently works for a wide variety of customers. Ranging from employers that recruit 150 people per year, up to the enterprise levels, such as McDonald’s, EY or PwC. “They’re all looking to innovate, digitalise and become more efficient at attracting, nurturing, engaging and clinching candidates”, Rivel concluded.
