• Add your business news
  • Privacy Statement
  • Cookie Policy
Recruitmenttech.com
  • Home
  • Latest
  • Subscribe to the email update
No Result
View All Result
  • Home
  • Latest
  • Subscribe to the email update
No Result
View All Result
Recruitmenttech.com
No Result
View All Result
Home Podcast

How Thijs Visser aims to build the ‘AirBnB of referrals’ with Cruit | RTFounders

October 4, 2023
in Podcast
Reading Time: 3 mins read
9
Share on LinkedInShare on FacebookShare on TwitterShare on WhatsappShare via email

The Recruitment Tech Founders Stories podcast is back. In this episode, host Jasper Spanjaart talks to Thijs Visser, co-founder of referral software provider Cruit. Listen to the podcast at the bottom of the article or watch the video.

The basement phase

With start-ups fits an idyllic image of struggling, coffee-soaked founders, busy filling up the entire garage with sticky notes. That image goes reasonably well with the founders of Cruit, an Amsterdam-based start-up that specialises in providing referral software. “But I unfortunately just missed the basement phase,” laughs Thijs Visser, one of the co-founders.

“The four of us founded Cruit,” Visser explains in an episode of Recruitment Technology Founders Stories (RTFounders). “The others [Yuri Sturkenboom, Steye Kaersenhout & Zenno Bruinsma, ed], previously worked together on Otellu, a job board. Cruit is actually a spinoff, born out of an issue from a client who literally asked the question: why isn’t there actually an app from which my employees can promote job vacancies?”

Referrals in an app

Meanwhile, the start-up has traded in its basement for a nice office building in downtown Amsterdam. “What we actually do is realise the true potential of referrals in a cheap, fast and efficient way,” explains Visser, who himself was involved in several tech startups: Kinly, ZIVVER and Wasteless. “Referrals are often still set up sub-optimally, while it is one of the most important recruitment sources.”

“We have built a fully integrated app that truly engages employees in the organisation’s HR and recruitment issues. Our app allows employees to easily share job postings via WhatsApp or LinkedIn – earning the employee credits. They can then redeem those credits a fully customisable shop, with products or cash rewards.”

Impact on retention as well as throughput

One of the big success stories is Crisp, the online supermarket. “They have a very nice story and you can see that our app only provides the sense of belonging. Under the guise: we help the business grow together. But actively promoting vacancies not only affects the employee’s wallet, it also helps improve staff engagement.”

The self-apply button: “We saw that even within the current workforce there were people who were eager for a new position.”

So Cruit was compelled, due to requests from the market, to also add a ‘self apply’ button to the app. “We saw that even within the current workforce there were people who were eager for a new position. Of course, that’s great: if you can ensure throughput and retention that way.”

The AirBnB of referrals

For the future, Visser has sky-high ambitions with Cruit. “We believe we can make a major contribution to in-house issues around retention and referrals. But we also see opportunities to throw the app open to people from outside, to promote job vacancies in networks that way.”

“Our hope is that the world will use the Cruit app in the same way people use AirBnB, but to do referrals.”

This is why the start-up decided to make the Cruit app accessible to everyone. “Our hope is that the world will use our app in the same way people use AirBnB, but to do referrals. So that even if you don’t work for a company, but you believe in the company, that you can earn a reward when you share the jobs.”

Listen to the episode

In Recruitment Tech Founder Stories (RTFounders), we speak to founders of recruitment technology start-ups across Europe. What drives them? How and why did they come up with their solution? Listen to the full interview with Thijs Visser.

Tags: CruitfoundersRecruitment Technology Founders StoriesRTFoundersThijs Visser

Receive a push message with a new article on Recruitmenttech.com.
You can unsubscribe at any time.

Unsubscribe
Previous Post

Former Workday leader Chano Fernandez joins Eightfold AI as co-CEO

Next Post

Kevin Wheeler: ‘Artificial Intelligence (AI) will be integrated into every recruitment tool’

1st Editor

1st Editor

Related Posts

Unveiling the Purple Squirrel Effect with founder Mitch Gielen | RTFounders
Podcast

Unveiling the Purple Squirrel Effect with founder Mitch Gielen | RTFounders

by Jasper Spanjaart
February 6, 2024
AI in Recruitment Episode 9: The one about the future of AI in 2024
AI in Recruitment

AI in Recruitment Episode 9: The one about the future of AI in 2024

by 1st Editor
January 10, 2024
Belén Hein (Neurolytics): ‘We focus on finding the right environment for individuals’
Interview

Belén Hein (Neurolytics): ‘We focus on finding the right environment for individuals’

by Martijn Hemminga
December 6, 2023
Donja van Laarhoven’s quest for impact with Fanployer | RTFounders
Interview

Donja van Laarhoven’s quest for impact with Fanployer | RTFounders

by 1st Editor
November 15, 2023
How Kim and Gordon Lokenberg will bring the magic to sourcing with TalentSourcery
Interview

How Kim and Gordon Lokenberg will bring the magic to sourcing with TalentSourcery

by Jasper Spanjaart
August 16, 2023
Next Post
Kevin Wheeler: ‘Artificial Intelligence (AI) will be integrated into every recruitment tool’

Kevin Wheeler: ‘Artificial Intelligence (AI) will be integrated into every recruitment tool’

RedNevada launches RAI, a new AI-enabled recruitment tool

RedNevada launches RAI, a new AI-enabled recruitment tool

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Follow us on social

Events calendar

  • Artificial Intelligence and Computational Technologies
    • 17/11/2025
  • Cultural Studies, Humanities, and Social Studies
    • 09/09/2025
    • Dubai
  • Disrupting for Good: AI, Entrepreneurship, and Sustainable Circular Economy
    • 28/01/2026
  • all events
    • Contact
    • Privacy Statement
    • Cookie Policy

    © 2020-2021 Recruitment Tech Network | Europalaan 500 3526 KS UTRECHT, the Netherlands

    No Result
    View All Result
    • Home
    • Latest
    • Subscribe to the email update

    © 2020-2021 Recruitment Tech Network | Europalaan 500 3526 KS UTRECHT, the Netherlands

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    We use cookies on this site. Cookies are used, for example, to personalise content, offer video and social media tools and to analyse our website traffic (anonymously).
    Cookie settingsAccept all cookies
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Analytics

    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

    Advertisement

    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

    Non Necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

    Save & Accept