Virtual reality (VR) and augmented reality (AR) have the potential to change the way of working, also in the world of recruitment. Using VR and AR in your recruitment can lead to a more engaging and immersive process. In this article, we describe how AR and VR enhance the recruitment process.
What is virtual reality and what is augmented reality?
Virtual reality (VR) is a simulated reality that is generated by computers and can be viewed via special VR glasses or a headset. The user sees and hears a lifelike experience that is often interactive. This makes it possible to explore and manipulate the environment. VR is often referred to in the same breath as Augmented reality (AR), added reality. In AR, users see the real world but a computer adds virtual elements to it.
Given how complex and competitive today’s job landscape has become, recruiters need new tools to give them an edge. Cutting-edge technologies such as AR and VR can make a real difference. These technologies can help recruiters to identify the perfect fit for the job by looking at their sense of making a decision or testing their capabilities.
Use of Gamification
The purpose of gamification in recruitment helps you to move from the traditional methods of hiring. Gamification is a simulation tool that helps you to find the perfect fit. It is a great way to replace the application forms and also to be of interest to the younger generations. Gamification has several advantages:
- Playing a game requires effort and commitment, forcing them to stop and think whether it’s worth their time. Candidates who are less interested might self-select out, so you’ll end up with more relevant applications;
- By asking candidates to play a game, you can identify their actual skills and abilities early on;
- Gamification makes your recruitment process more interactive and because of that, your candidates will have more fun.
Virtual Workplace Tours
Virtual reality can also be an effective way to show candidates what their future workplace will look like, whether it’s an office or a very unusual place. For example, the British Army gave participants a virtual foretaste of driving tanks on Salisbury Plain (southern England) and skydiving at a British Army airbase:
By giving candidates a clear picture of their future working environment, they will also gain a better understanding of what the job really entails.
The example of the British Army immediately shows another big advantage of using VR and AR in recruitment: you can train your candidates and new recruits directly. With its ability to create an immersive environment, an individual can experience the real-world. This offers results for many different types of employers. In February we already showed how Walmart is using VR to test its employees and find potential new managers.
A new employee must experience the best onboarding. This can be achieved by adopting VR. New employees can experience the policies of the organization virtually. With this, they can deeply explore and experience the values, ethics, and culture of the organization instead of that they have to find out for themselves.
Recruitment continues to evolve, and a progressive approach to technology seems to become more important than ever. Virtual reality and Augmented Reality are two of the innovative ways that can take recruitment to the next level.