In an effort to improve the job search experience, Google for Jobs is undergoing a number of changes. Starting October 1, new editorial guidelines will take effect – and perhaps more importantly, the option for jobs to offer an “apply directly” button.
Google for Jobs
Google for Jobs has been live in America since May 2017. Google uses microdata to display job postings from various sources at the top of Google. This makes it easier and more efficient for job seekers in particular to find the right jobs. Google for Jobs does not post jobs itself, they come from external websites, and are displayed by Google for Jobs in the job search results widget. It is a place where candidates can quickly and clearly find all relevant vacancies. The widget is placed between the sponsored and organic search results. This prominent spot is reason enough to want to be on Google for Jobs with your jobs. One of the main differences between a regular job board and Google for Jobs is the amount of information that Google can link to your job.
Based on thorough research, Google has now begun making changes to the service – in hopes that it will improve the job search experience. As for the changes, job providers will now have to take into account a multitude of new issues when integrating their job ads into Google for Jobs.
The first change revolves around checking that there are no “scammy or spammy” job postings present on job boards. “These are job posts that don’t represent a real job opportunity. Make sure you only highlight pages with a single and useful job post,” adds Google for Jobs in its official statement. By extension: expired job postings should be deleted, the company warns, and old job postings should never be masked as new ones.
Good user experience
In general, Google wants to fight anything that gets in the way of a good user experience. “According to our users, sites with a poor user experience are sites that ask for user information when it is not needed, pages that have poor quality (e.g., excessive or obstructive ads), and/or have complex request processes (e.g., lead to many redirects). A poor user experience also lowers the completion rate of applications,” according to Google.