In the Friday Fact section, Recruitment Tech dwells on a fact about recruitment technology based on recent research. This week: 80% of recruiters expect to invest more in social media recruitment in the coming months.
Each year Jobvite asks US recruiters where the industry’s priorities, concerns and investments lie. Using the results, recruiters learn what the industry trends are and what is top of mind for their peers. The survey found that nearly 80% of recruiters believe social media is the area that is likely to see more investment in the next 12 months. This is no surprise, given that social media has become an increasingly important part of recruitment over the past three years. Social media channels most commonly used for recruitment are LinkedIn (72%), Facebook (60%), Twitter (38%), Instagram (37%), Glassdoor (36%) and YouTube (27%). To a lesser extent, newer social media such as TikTok and Snapchat have also been added to the mix, presumably for positions that might appeal to younger candidates.
Turnoffs on social media
Recruiters use social media not only to post jobs, but also to screen candidates, the study found. What job seekers post online can have a negative impact on an organization’s decision to move forward with them as a candidate. The biggest turn-offs among recruiters? Spelling and grammar errors in posts or tweets (53%), references to marijuana (45%), alcohol use (42%) and political posts (32%). So before a candidate applies for a job, it is advisable for him or her to check social media accounts carefully.