When selecting an applicant tracking system, there are a number of criteria you want to prioritize. For any forward-thinking organization, mobile accessibility should be a non-negotiable criterion. Mobility is no longer just a nice option for a system, but is quickly becoming a necessity. Here are five facts and fables about applying via mobile phone for you.
1. Not just young people
Especially websites with visitors between 25 and 35 years old show a lot of mobile usage. It is true that older people surf less often to mobile websites than younger people. But it is too short to assume that “only young people” or “young adults” are using it. Applying with your mobile appears to be interesting for several target groups. A missed opportunity to the website not to focus on, even if you do not only want to reach young people and young adults.
2. Orientation on mobile
And do candidates actually apply on their mobile device? Or do they prefer to use a laptop or desktop for that? The latter seems to be the case. Mobile visits to the (Working At) sites are enormous, but the number of actual applications is a lot lower. And relatively lower than for the desktop and laptop. It is these devices that candidates ultimately use to make their applications. Mobile leads to about 1.5% of visits leading to an application, on desktop it is 5.84%. It seems that many candidates like to do their orientation on mobile. Perhaps in the moments when they have time to look at it for a few minutes. To then really take the time to make the application.
3. Between 9 and 5
Many employers assume (somewhat naively) that their employees apply nicely outside of office hours. If they do that at all of course, a good employer tries to keep his talents on board as long as possible.
It is striking that the job sites are mainly visited between 9 and 5. So it seems that candidates are mainly looking for a new job during their current job. They apply mainly on their mobile and other mobile devices, such as tablets. Monday, Tuesday and Wednesday are particularly popular days, both for orientation and for applying.
It is not the case that these candidates only use their desktop or laptop in the evening to apply. Also, the job applications take place mostly between 9 and 5. Which indicates that candidates are taking some time to do so during their current work. Or use their free (mid)day for it of course, which is unfortunately hard to find out.
Tip: How do you welcome your new candidates, for example with an optimized chatbot on the site? For both the orientation and the actual application, it is important that you are available during the day. For the time being, it does not appear that applications are primarily made in the evening.
4. Men and women
Is there a difference between men and women, if you look at the applications on mobile and via a desktop? The statistics show a particularly equal distribution. Exactly 50 percent of visitors are women and the same amount are men.
It is striking, however, that more women are applying in the nursing sector in particular, while men are overrepresented in the technology sector. A division according to the classic role patterns, which in terms of visits and applications at least the data shows.
5. 64% of the visits
And that mobile visit to the websites for orientation, how big is it compared to visitors via a desktop or laptop? A whopping 64% of all visitors use a mobile device. Compared to 36% of visitors using a desktop or laptop. That means nearly two-thirds of all visitors. A statistic that screams for a strong mobile website. For a great candidate experience that makes even a mobile application as easy as possible.