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Ákos Zsuffa (PractiWork): ‘Objective recruiting, focusing on skills as well as attitudes’

January 30, 2024
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During Unleash World, Recruitment Tech spoke with Ákos Zsuffa, CEO of Hungary’s PractiWork, which aims to use a variety of tests and measurement methods to match candidates and jobs more smoothly. “We use practical, in-depth tests to get parameters from candidates,” Zsuffa says in a video interview.

70 parameters and more than 1,000 occupations

“We use practical, in-depth tests to obtain parameters from the candidates,” says PractiWork’s Zsuffa. “We measure abilities and skills as well as personal characteristics, attitudes and interests. There are about 70 parameters we measure per person. In addition, we have exercises that can measure hand stability and coordination, for example.”

“Measuring hand stability and coordination is a strong point,” he says.

“We can use our tests for more than a thousand occupations, including blue collar jobs. It’s also nice that you can call up the results with dashboards in nice and clear stats. We are deploying AI and machine learning to improve our results even further, especially since we generate large amounts of data.”

Three key benefits

Zsuffa sees three main advantages. “Our methodology is objective, really based on data and focused on skills and attitudes. All this makes it more holistic. Furthermore, measuring hand stability and coordination is a strong point. We are now active in several countries and want to expand. Also because our solution works well for companies that have quite a few foreign employees, in Europe this now involves a considerable number of companies and employees.”

“Next year, we want to move to an even more international level.”

Roadmap to Southeast Asia

PractiWork’s solutions are interesting for various sectors, Zsuffa states. “These include the automation sector and logistics, for example, sectors with hefty numbers of employees. Next year, we want to move even more to an international level, also targeting candidates and interesting companies in countries in Southeast Asia.”

Tags: Ákos ZsuffainterviewPractiWorkUnleash 2023unleash worldvideo

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