Every recruiter is looking to improve the candidate experience. Fortunately, there are plenty of recruitment tools available today that can help promote candidate interaction. From a modern ATS to survey software, in this article we list the 5 most important recruitment tools that will help you engage with candidates.
1. Applicant Tracking System (ATS)
Not really a tool, but an absolutely essential system for any recruitment process: an ATS. It allows recruiters to manage candidates efficiently: from receiving applications to scheduling interviews and tracking progress. Modern Applicant Tracking systems also offer options for automatic email communication with candidates, which increases engagement by providing regular updates and feedback.
2. Recruitment Marketing Software
Then we go back a stage. Recruitment marketing software, such as HubSpot and TalentNest, helps recruiters build strong relationships with candidates even before they apply. This software allows you to share engaging content, such as blog posts, videos and social media updates, to present your organisation as an attractive employer.
3. Chatbots and AI assistants
Also essential on this list: chatbots and artificial intelligence (AI) tools can be used to provide candidates with instant answers to frequently asked questions. And to perform simple tasks such as scheduling interviews. This improves the candidate experience by providing 24/7 availability and fast response times. Chatbots and conversational AI appear to be the most successful methods of contacting and communicating with candidates.
Research by Sense shows that chatbots and Conversational AI (36%) score best. The three main reasons why companies have implemented chatbot technology are, according to the US study: improving the responsiveness of their candidate communications (61%), freeing up recruiters’ time and increasing their productivity (54%), and improving the overall quality of the candidate experience (45%)
4. Video interview platforms
Using video interview platforms such as Zoom, Microsoft Teams and HireVue can improve both efficiency and interaction with candidates. These tools allow recruiters to interview candidates remotely while maintaining personal interaction. This prevents a candidate from spending an entire day travelling to the office – while the initial intake can often be done just fine online.
5. Feedback and survey software
Do you hire a candidate? Very nice. Need to reject a candidate? Then make sure you collect feedback. That way, you will achieve a better recruitment process by learning directly from candidates’ experiences. With feedback and survey software, such as SurveyMonkey and Google Forms, you can collect structured feedback on candidates’ experiences during the recruitment process. This information can help you identify and improve any pain points.